William Bruno is a Lead Product & UX Designer, recently for FedEx, Cognex, CDM Smith, and Dogfish Head. Formerly at Verndale and Tank Design.

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Selected clients

FedEx Developer Platform 2022 / 2024

Product Design
UX Architecture
Design System
Prototyping

Five disconnected developer tools consolidated into a single governed platform for onboarding, API discovery, sandbox keys, and production credentials. Now live for thousands of FedEx developers worldwide.

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FedEx Developer Platform dashboard on a monitor

I take products from a rough brief to a shipped system. Research to find the real problem, then the structure, the design system, and the details, worked out alongside the engineers who build it.

Cognex

Industrial Automation
2024 / 2025

Information Architecture
Web Design
Research

CDM Smith

Engineering, Enterprise
2024 / 2025

Design System
Information Architecture
Web Design

Dogfish Head

Consumer, Craft Beer
2024 / 2025

Web Design
Platform Templates
Brand

Voyager Sopris

EdTech
2019 / 2021

Product Design
UX Design

All ten projects →

I design the paths that don’t end in success. Trust is built or lost when things go wrong, so the recovery lanes get the same attention as the happy path.